The full cost picture.
A calculator for your teamSalesCalculator
CRM cost calculator for your team
Compare seats, commitments, onboarding and unknown costs for client follow-up software.
Open calculatorThe research library
A little research.
A better decision.
Guides, comparisons and practical tools for the decisions ahead. Explore published research and the questions we plan to cover next.
WebsitesGuide
How to choose a website builder for your business
Choose around publishing, customer actions, maintenance and the cost of moving later, with documented examples from WordPress.com, Webflow and Shopify.
Read guideMarketingGuide
How to choose an email marketing platform
Match your audience, sending volume and automation needs before buying, with documented examples from Mailchimp, Brevo and Kit.
Read guideTeamworkGuide
How to choose a project management tool for a small team
Start with missed handoffs, then check dependencies, guest permissions and automation limits using Trello, Asana and ClickUp as documented examples.
Read guideTech & Digital LifeGuide
How to choose cloud storage for your photos and files
Compare everyday access, independent copies, family sharing and the cost of leaving, with documented examples from Apple, Google and Microsoft.
Read guideTech & Digital LifeGuide
Before buying a USB-C hub, check these five things
Match your laptop, displays and charging needs before adding ports, with documented examples from Anker and CalDigit.
Read guideTech & Digital LifePlanned guide
Which digital subscriptions still earn their place?
A planned framework for finding overlap, unused features and switching costs.
On our research roadmap. Full research is not published yet.
Home & EverydayPlanned guide
An appliance’s cost beyond the checkout
Research planned on energy use, consumables, repair and replacement.
On our research roadmap. Full research is not published yet.
Home & EverydayPlanned guide
Before buying for a small space
A planned guide to dimensions, everyday access, storage and return terms.
On our research roadmap. Full research is not published yet.
Travel & On the GoPlanned guide
What to check before buying a travel eSIM
Research planned on device compatibility, coverage, data limits and activation.
On our research roadmap. Full research is not published yet.
Travel & On the GoPlanned guide
Choosing a carry-on for the trips you take
A planned guide to airline dimensions, capacity, weight and repairability.
On our research roadmap. Full research is not published yet.
WebsitesPlanned comparison
Website builder or dedicated store platform?
Compare the jobs, commitments and tradeoffs behind selling online.
On our research roadmap. Full research is not published yet.
MarketingPlanned comparison
What changes the cost of email marketing?
A planned comparison of list size, sends, automation and plan limits.
On our research roadmap. Full research is not published yet.
SalesPlanned guide
Do you need a CRM yet?
A framework for deciding when to keep your process or adopt dedicated software.
On our research roadmap. Full research is not published yet.
SalesPlanned guide
Can your client history survive a handoff?
Research planned around ownership, exports and the practical cost of switching.
On our research roadmap. Full research is not published yet.
TeamworkPlanned comparison
What will collaborators cost in a project tool?
Research planned on seats, guests, permissions and billing assumptions.
On our research roadmap. Full research is not published yet.
AI & AutomationPlanned guide
Before you automate a workflow
A planned guide to permissions, failure handling and human review.
On our research roadmap. Full research is not published yet.
AI & AutomationPlanned comparison
The cost behind an automated task
A planned comparison of usage limits, paid steps and connected services.
On our research roadmap. Full research is not published yet.
Business AdminPlanned guide
How to compare bookkeeping software
A planned software guide covering records, invoicing, collaboration and exports.
On our research roadmap. Full research is not published yet.
Business AdminPlanned comparison
Beyond the invoicing subscription
Research planned on payment fees, extra users and integrations.
On our research roadmap. Full research is not published yet.